Core Business Questionnaire

  1. What is the core purpose of your business?
  2. Can you describe your target audience or ideal customer?
  3. What are your unique selling points or competitive advantages?
  4. How do you currently position your brand in the market?
  5. What are your short-term and long-term business goals?
  6. What marketing channels or strategies have you used in the past?
  7. How do you measure the success of your marketing efforts?
  8. What challenges or pain points are you currently facing in your marketing?
  9. Can you provide examples of your most successful marketing campaigns or initiatives?
  10. How do you gather and utilize customer feedback?
  11. Are there any specific industry trends or developments that are impacting your business?
  12. What is your budget allocation for marketing activities?
  13. Do you have a documented marketing plan or strategy?
  14. How do you handle customer acquisition and retention?
  15. What are your main customer touchpoints throughout their journey?
  16. Are there any specific geographical or demographic considerations for your target audience?
  17. How do you currently measure and analyze the effectiveness of your marketing efforts?
  18. Do you have any partnerships or collaborations with other businesses in your industry?
  19. How do you leverage technology or digital platforms in your marketing?
  20. What are your brand values and how do they guide your marketing decisions?
  21. How do you handle customer relationship management (CRM)?
  22. What role does social media play in your marketing strategy?
  23. Are there any specific regulations or compliance requirements in your industry?
  24. How do you stay updated with industry news and stay ahead of your competitors?
  25. Can you share any success stories or testimonials from your customers?
  26. How do you approach content creation and distribution?
  27. Do you have a customer loyalty or referral program in place?
  28. Are there any specific events or trade shows that are important for your industry?
  29. How do you handle customer support and respond to inquiries or feedback?
  30. What is your vision for the future of your business and how does marketing play a role in achieving it?
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