1. How would you describe your brand’s personality in a few words?
2. What adjectives would you use to portray your brand’s image to your target audience?
3. Are there any specific values or principles that define your brand?
4. How do you want your audience to perceive your brand?
5. Are there any existing brand guidelines or style guides that I should adhere to?
6. Can you provide examples of brands whose voice tone aligns with your desired image?
7. Is your brand’s tone more formal, informal, friendly, professional, or a combination?
8. Are there any specific words or phrases that should be avoided in your content?
9. How do you want your brand to stand out from competitors in terms of tone and messaging?
10. Can you describe the emotions or feelings you want to evoke through your content?
11. Is there any industry-specific jargon or terminology that should be included or avoided?
12. Are there any cultural or regional sensitivities to consider in your target audience?
13. What type of language and tone do you prefer for addressing your audience (e.g., conversational, authoritative, informative)?
14. Do you have any preferred examples or references of content that capture your desired tone of voice?
15. How does your brand’s tone differ across various platforms or communication channels (website, social media, emails, etc.)?
16. How do you want your brand’s tone to evolve in the future? Are there any upcoming changes or shifts in your brand’s messaging?
17. Are there any specific demographic considerations for your target audience that should inform the tone of voice?
18. What goals or actions do you want your content to inspire in your audience?
19. How do you want your brand to be perceived by potential customers in terms of credibility, reliability, or expertise?
20. Are there any specific guidelines or regulations in your industry that should be reflected in your content?