Pulling Rabbits is committed to maintaining a high-quality, reputable network, which includes thoroughly vetting outbound links in guest posts. Our editorial team is specially trained to assess the suitability of all external links, ensuring they align with our network’s standards and avoid risky associations. Below are the specific scenarios in which outbound links will generally be denied or removed to protect our site’s integrity and search engine rankings.
Types of Links We Do Not Approve
- Non-English Websites
We prioritize links to English-language sites only, as they allow us to fully verify content accuracy and appropriateness. Non-English sites pose a higher risk as they cannot be accurately assessed for compliance with our content guidelines. - Subdomain Spam and Low-Quality Sites
Subdomain sites that lack credibility or act as “link farms” are commonly used in manipulative SEO tactics. Our editors avoid links to these sites, especially those created solely for link-building purposes rather than providing genuine value. - Banned or Penalized Websites
Sites that have been penalized, deindexed, or banned by search engines for violations of search engine policies will not be approved. Linking to these sites can harm our network’s reputation and search engine trust. - Shady Link Networks
We avoid any connection to link networks or schemes that involve paid links, reciprocal links, or “black hat” SEO tactics. Links to sites within private blog networks (PBNs) or those with unnatural backlink profiles are not permitted. - Defamatory, Hate Speech, and Illicit Content
Our platform will not link to sites that contain defamatory or hateful content, nor to those promoting violence or discrimination. Similarly, any content that encourages unlawful activities or violates the rights of others is strictly prohibited. - Adult Content and Pornography
Links to adult content, explicit material, or any other form of mature audience content are banned. This includes sites that promote adult services, nudity, or explicit content of any kind. Certain restricted industries are permissible with prior arrangement IE Gambling, CBD and Crypto, loans content will carry a onceoff surcharge of $20 per post provided they meet our editorial guidelines. - Unlicensed or Copyright-Infringing Sites
Sites that host unlicensed content, such as pirated movies, music, software, or unauthorized resale of trademarked goods, will not be linked. We will not support content that facilitates copyright infringement. - Sites Selling Illegitimate Products or Services
We will not link to sites that promote illegal products, unauthorized pharmaceuticals, fake IDs, hacking tools, or products that violate laws in relevant jurisdictions. - Financial and Investment Scams
Sites associated with risky financial schemes—such as get-rich-quick investments, crypto scams, multi-level marketing, or “high-reward, low-effort” promises—are prohibited. - Misinformation or Unverified Medical Claims
Sites that spread misinformation or unsupported medical advice, especially around unregulated supplements, “miracle cures,” or unapproved medical treatments, are not eligible for linking.
Additional Considerations for Outbound Link Approval
To maintain our network’s reputation and health, our editorial team considers multiple factors when evaluating outbound links, including:
- Link Quality and Context: Links should add value to the content and be contextually relevant.
- Linking Between our Sites: This is strictly prohibited and links between our sites will be removed.
- Site Authority and Trust: We evaluate the credibility and domain authority of linked sites, prioritizing those that provide reliable information.
- User Safety and Privacy: Links to sites with intrusive ads, data collection without consent, or unsafe browsing practices are avoided.
Follow/No-Follow and Outbound Link Limitations
As a standard practice, the choice between follow and no-follow attributes for outbound links lies solely at the discretion of our editorial team. However, content that contains an excessive number of outbound links will generally not be approved. In cases where outbound linking is deemed excessive or disruptive to the integrity of the content, articles may be flagged or even deleted during our editorial review process.
Authors are advised to keep outbound links relevant, purposeful, and limited in number (circa 3 outbound links per post MAX) to ensure a balanced and valuable reading experience for our audience.
Outbound Link Editorial Review Processes
Our editorial review process consists of three key phases:
- Initial 24-Hour Review: This quick review focuses on content quality and compliance. Borderline cases are escalated to senior editors for approval.
- Automated Link Check: Our system scans outbound links to ensure they continue to meet various requirements, with senior editors spot-checking items for accuracy.
- User Feedback: Customers and users can flag content they find inappropriate. Each flagged item is reviewed on a case-by-case basis.
Inbound Links
Pulling Rabbits maintains authentic link profiles built through natural, high-quality references from external sites that link to our websites of their own accord. While we do encourage our content creators to promote their post articles to relevent audiences. We strongly discourage promotional practices that result in bulk, low-value backlinks. Publishers whose posts accumulate unnatural link profiles risk having their content removed or redirected.
Our websites do not rely on artificial “boosted” link profiles with inflated Domain Authority (DA) and Page Authority (PA) metrics. Links to our sites must be contextually relevant. If an article on our site is about apples, a link from another related article is natural. However, links from unrelated content, like car insurance, are flagged and may lead to removal.
Unlike the majority of “Guest Post” providers on the internet. The team at Pulling Rabbits is well-versed in ethical and “black hat” SEO tactics. We routinely analyze our sites’ backlink profiles to identify any unnatural or spammy patterns and take necessary action to maintain the network’s integrity and value to our publishers. Posts that generate unnatural link profiles—such as an influx of bulk, low-quality links—will likely be removed or redirected, resulting in a 404 or 410 status.